Adobe Acquires European Image Serving Provider
Adobe announced it has acquired YaWah ApS, a European dynamic imaging software provider based in Aarhus, Denmark.The acquisition will accelerate the European and global expansion of Adobe Scene7, the leading hosted rich media platform designed for eCommerce and multi-channel marketing companies.
Today Adobe Scene7 solutions are used by blue-chip companies worldwide to drive online business, through the management, distribution and delivery of dynamic content across channels.
“YaWah has built an excellent product, customer base and a supportive set of partners that deliver dynamic rich media across Europe,” said the vice president and general manager of Consumer and Hosted Solutions at Adobe, Doug Mack. “YaWah’s market knowledge and technology, integrated with Scene7, will ensure that European companies have immediate access to hosted media solutions that are transforming the online experience for some of the Web's most visited sites.”
The addition of YaWah is not expected to have a material impact to Adobe revenue and earnings in the year 2008.
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